To Engage or Not To Engage: Instagram Fame Beckons

Over the past few years, Instagram has evolved from being a place to post pet photos to becoming a driver of a lot of business for some of the top brands in the world. Many brands are also jumping on the bandwagon with the aim of getting a slice of the pie. Unlike other social platforms, you can fill your Instagram feed with brand content and get away with it. It has become the marketer’s paradise.

However, to get the best out of Instagram, you need to find a way to engage your audience. Engaging them isn’t all about saying hello and posting a few images of the product, you have to go deeper than this, and be real while at it.

Let us explore a few sure-fire ways to engage the audience, and keep them hooked to your posts.

Use Influencers

If you seek to increase your brand visibility, try using other influential users on this platform. Social media influencers have taken over social media and have become the current day celebrities. These influencers command a huge following that you can leverage to get your message out.

Working closely with influencers helps you to reach more people, build your brand and tell the audience that you pay attention to changes in social media trends.

To get the most out of influencers, you need to understand who to partner with. You don’t want to work with influencers that just have a huge following, but that has the right kind of following that can add value to your efforts.

Partner with an influencer who already has a massive following with a high level of engagement. This means that you become part of an ongoing conversation instead of starting from scratch.

Repost Some More

One of the ways to engage your audience is to use the photos that they have posted on their accounts. Reposting a photo from a followers account is one of the best ways to start a new conversation without racking your brain for content ideas. However, don’t forget to give credit to the original poster of the image.

Use the Right Captions

Many brands don’t take captions seriously. Although this is a visual platform, you need to take captions seriously. A good caption needs to be more than just a few words – it needs to tell a story, explain something or describe a concept. Take time to craft the best caption to bring your image to life.

To make sure the captions work each time you use them, you need to have a consistent voice. Find a personal voice when creating the captions so that you don’t have to put in so much effort when creating the perfect caption.

Participate in the Threads

You need to monitor what your audience is talking about after you post something. Make sure you get it right every time because when it comes to commenting, one missed step can spoil the fun. One of the best ways to handle this is to use an auto liker and commenting tool. This tool helps you add relevant comments, especially to new followers. It also gives you the power to send direct messages. You can check it out and give it a go at

Engaging your followers proves to them that you care about what they say. This doesn’t take long, but what you do creates the perfect brand loyalty because the audience feels the presence of a real person behind the account.

In Closing

You can engage with your audience in various ways. True engagement follows a pattern and allows you to show your side. Remember, the more you engage, the more you attract followers to your account.