Marketing, done right, is one of the surest ways to increase your business’s net revenue. On the flip side, however, it can feel like tossing your hard-earned cash into a ball of fire if you make mistakes. Still, it is an integral part of any serious business.
So, what if you don’t have killer marketing instincts? Does it mean that your startup has a near zero chance of standing out? Well, that shouldn’t bother you! The following list of tidbits will help you make more sales without burning through your wallet.
Take your Marketing Efforts Online
Look around – everyone has a smartphone these days. Plus, you don’t have to break the bank to own a high-quality laptop or tablet. Do you know what this means? Well, it implies that more people have access to the internet.
So, if you want to reach out to a bigger audience, you must have a website. Even then, creating a site and uploading content isn’t enough. You have to do it in a way that makes you visible on SERPS and most importantly, above your competitors.
The long and short of it is that you have to know the ins and outs of Search Engine Optimization (SEO) if you want to optimize your conversion rate. In other words, it makes your work a lot easier if you understand the dynamics of online marketing.
Sell the Benefit
Your potential customers want to know why your product is different – so stop comparing yourself with others. And, there are three tactics you can use here;
- Offering a competitive price
- Making sure that the quality of your products is better
- Or, a combination of these two factors
It is essential to insist that how you sell your brand is entirely different from how you market yourself. You can tell your customer that you offer a cheaper service, but the biggest question is how you’re going to change his/her life.
Listen to your Client
Did you know that Sam Walton of the renowned retail giant Walmart started his empire in rural America? Of course, this was despite the notion that a massive retailer can only flourish in a big city or a densely populated area. Remember, the logic is that if you want to move large quantities of merchandise, you have to be near a mass of people.
But, Walton had a better understanding of his customers because he’d listen to them frequently. He knew people who resided in your and suburban areas often buy goods in large quantities since they require enough supplies to last their families. Some need enough stock to keep their businesses afloat.
So, Walton listened to his customers, and as a result, he now owns the most powerful brick and mortar retailer on the planet. Sure, your customers may defy logic at times, but it is always a good idea to listen to them – as the famous saying goes, the customer is always right.
Market your Product Before it Hits the Market
One of the biggest mistakes you can make is to wait until your new product is perfect before embarking on a serious marketing campaign. In other words, you should expect to sell your product or service as soon as it is ready. See, at this stage, no one knows it, so there’s zero demand.
You’re better off doing a preemptive awareness campaign, no matter the scale. That way will let your customers know that something is coming. Think of it as a way to sell the benefit before the product arrives.
You have to think outside the box to make it in the business world –there are no two ways about it. The marketing landscape keeps changing dramatically year after year. Back in the day, for instance, there was nothing like social media, search engines. There was no internet, as well. So, you should always be on the lookout for the next frontier in marketing to make sure that you can take advantage of everything that comes your way.
In conclusion, don’t forget to test various marketing strategies. And, if you fail, be sure to recover quickly and move on to the next technique. After all, business isn’t for the faint-hearted.